Wharton 125 Identity Guide

Our 125th anniversary year is an opportunity to celebrate the ongoing achievements and contributions of our faculty, students, alumni and staff to the practice of global business, and to tell our unique story to the world.

We will tell our story - the rich traditions of our heritage and the strategic advantages we continue to offer today - through a combination of:

• consistent graphic elements and style
• unified messaging that draws clear parallels between the overall values, mission and features of the School as a whole and the offerings of individual divisions, programs and activities in particular.

It is critical that the institutional graphic identity and unified messaging that frames the way we talk about Wharton run throughout all materials and communications activities across the School and its associated entities.

This guide provides the rules in applying the graphic identity and the broad outline of the institutional message points. Every member of our community has a special responsibility to utilize these tools to maximize our success in telling the Wharton story.

Patrick T. Harker
Dean